Google Ads Masterclass
Course Description
Course Description:
"Google Ads Mastery: Your Complete Guide to Success in Online Advertising" is a comprehensive course designed to transform beginners into Google Ads experts. Whether you're a business owner, digital marketer, or aspiring advertiser, this course equips you with the essential knowledge and practical skills needed to create, manage, and optimize effective Google Ads campaigns.
The course begins with an introduction to the fundamentals of Google Ads, including account setup and understanding the complete account hierarchy. You'll then dive into setting up your first search campaign, where you'll learn about targeting options, bidding strategies, and the importance of ad rank and quality score. The course also covers advanced topics such as keyword planning, writing compelling search ads, and using negative keywords effectively.
As you progress, you'll explore the power of remarketing and conversion tracking, learning how to use conversion pixels and create remarketing campaigns to re-engage your audience. The course also introduces you to Performance Max campaigns and app campaigns, providing you with a broader understanding of Google's advertising ecosystem.
Additionally, you'll gain insights into YouTube ads, learning about different ad formats and how to create engaging video campaigns. By the end of this course, you'll have the confidence and skills to run successful Google Ads campaigns that drive traffic, increase conversions, and maximize ROI.
Who This Course Is For:
- Business Owners: Entrepreneurs looking to promote their products or services online using Google Ads.
- Digital Marketers: Professionals seeking to enhance their advertising skills and improve campaign performance.
- Aspiring Advertisers: Individuals who want to learn how to create, manage, and optimize Google Ads campaigns.
- Freelancers and Consultants: Those offering digital marketing services and looking to expand their expertise in Google Ads.
- Students and Learners: Anyone interested in building a career in digital marketing and online advertising.
- Batch Duration:2 to 4 Months
- Who can Join:Only Pakistan Residents
- Certificate Eligibility:Pass Final Exam
- Video Medium:Urdu & English
What you will learn
- Understand the basics of Google Ads, including account setup and hierarchy.
- Set up your first search campaign with effective targeting options and bidding strategies.
- Learn how ad rank and quality score impact your campaigns and how to optimize them.
- Master keyword planning and match types to target the right audience.
- Write compelling search ads that drive clicks and conversions.
- Use negative keywords to refine your targeting and improve campaign efficiency.
- Implement remarketing campaigns and conversion tracking to boost ROI.
- Explore Performance Max campaigns and app campaigns to reach a broader audience.
- Create engaging YouTube ads and understand different ad formats.